bufferzone - 10:36 am on May 30, 2006 (gmt 0)

A lot of SEO’s and webmasters are very focused on Google, what Google does, what Google says. To some extent this is understandable given the fact that Google provide most of our traffic.

I would, however, advice to switch your emphasise more on the traffic it self. Create good quality content that people will want to read and want to come back to. Analyse your internal structure and the way your visitors travel through your site to optimize content and structure so that visitors stay longer, read deeper and read more.

Google’s guidelines are often common sense if you look at them and not that hard to follow, if you focus on creating a web site for the users, rather then a web site for the SE’s. It is my understanding that if you do sensible things that are meant to help your users, you won’t get into troubles with Google, and if you do they are willing to listen.