gehrlekrona - 2:15 am on Sep 23, 2007 (gmt 0)
I wIsh I could find the article I read the other day that explains all of this.
The article was about Google Universal search and what the article said was that even though Google had all these links to books, images, blogs and other stuff up in the left corner, people never used it so what they had to do was to integrate all that into the serps instead. They needed a way to show the results even though people were either not interested in their categories OR people didn't see the links up in the corner.
The Universal Search is all about mixing everything into one mix, books, videos, maps... There will only be a few places on the first page for "ordinary web sites" to fight for. This is probably why they are thinking about having 20 reslts instead of 10 on the first page. Web search is now Universal Search.
A better solution for Google, would have been to have a dropdown box where you could select if you wanted to search the web, books or video. I am 100% sure that people does not like what they see right now, and it's just going to get worse in the near future. The web search as we know it in Google is gone. SEO will forever be changed and your site needs to have news, books and videos to compete on the first page.