voices - 10:28 pm on Sep 13, 2007 (gmt 0)

Silly question, but unless you were a webmaster checking your sites, why would you be searching Google if you knew the URL you wanted in the first place?!

EXACTLY! They want you to spam it, it's a trap. Webmasters will put in their own url's and then google will have one of their quality experts check the site and send it off to oblivion if it sucks ;)

Unless of course you know it's a trap, then you will be putting in the URL of your competition, so they will be sent down to the depths of the Google sea.