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---- Sporadic Reports of Google Testing New Ad Layout


epadgett - 4:56 pm on May 23, 2006 (gmt 0)


Heres a screenshot of it...

[img118.imageshack.us...]

Overall i think that its an interesting move... anything past the 2nd or 3d postion (sometimes theres 2 sometimes theres 3 ads on the top) their clicks are going to go way down, but it might be a big enough boost to the quality that their ROI's are phenominal.

Also, this means that the top postions could become more competitve, since 4th+ doesnt even get "above the fold" exposure.

Very interesting.


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