europeforvisitors - 2:43 pm on Sep 10, 2007 (gmt 0)

But now that there's Universal Search pushing things down and off of page one - rather than depend upon the user clicking NEXT to go to the next ten, what if they decided to just show more results on page one?

Two factors (and probably more) would need to be considered before making such a change:

1) What the typical user sees (which is determined by screen resolution and the size of the browser window);

2) How users feel about clicking vs. scrolling on a search-results page. (Interesting bit of history: Back in the late 1990s, WIRED reported on an academic study where users were shown two versions of an article: one version with all text on a single page, and a second version with more text spread across multiple pages. The majority of users preferred the multiple-page version, which they incorrectly perceived as being shorter than the version that required scrolling.)