Robert_Charlton - 5:29 pm on Sep 9, 2007 (gmt 0)

Search terms themselves can also be sorted into various taxonomies, especially the 1-word and 2-word queries. Search term taxonomies could be built through "user intention" studies, which are especially challenging for those short queries. Many members here have mention the recent earthquake we;ve seen in the result for many 1-word searches.

The major churn I've been seeing for single-word searches over the past several days seems to have reverted to "normal" for the moment.

One of the words I was monitoring applies to several different market areas. In the recent churn, I noticed several market areas I don't normally see rising up to page one. I'm guessing that Google is playing with various ways of sorting these out.

Right now, with the old results back, I'm seeing page one dominated by results from one market, with the right column dominated by ads from another market. Eventually, I suspect, there will be divisions for these within the organic results.