Yes, and Google is just trying to rank for the term "Google", not "search engine".
This area of SEO is very, very grey with many different opinions. When that is the case, always err on the side of caution. Think, "if a Google rep were to visit my site today would like look natural (i.e. helpful to users or accurately describing the link) or does it look forced (i.e. only for search engines and just keyword stuffing)".