Reid - 2:08 pm on May 19, 2006 (gmt 0)
I agree with thebear on this one. Just make a good website and let google worry about weeding out the bad results. If you get your head too deep into pleasing google (instead of visitors) then your site will (without you noticing) begin to get very tacky and then google will be the first to let you know by dropping you into the black hole of the SERP's. It's like anything else in life, if you do good it's hard to get recognition but if you do bad then they are right there at your door.