---- Matt Cutts: Further Clarification on the nofollow Attribute
europeforvisitors - 10:17 pm on Sep 4, 2007 (gmt 0)
i dont really understand how they could green light its use at will given the implications. If it caught on that the way to stop pr leakage was to nofollow on your links and it didnt have a negative impact on your own site, then everyone (not just harden webmasters) will end up using it (overtime) on all external links. And then where will that leave an algo based on link votes?
If the misuse of "nofollow" were to become a problem, then Google could simply adapt and refine its policy to deal with it. For example, a non-blog site that had hundreds of external links, all with "nofollow," might be treated with more skepticism than a site that mostly used normal links. (And why not, with the site owner being stupid enough to offer Google such a blatant indicator of unnatural SEO?)