djmick200 - 8:23 pm on May 16, 2006 (gmt 0)

f that's the case, then i'm not surprised your rank has dropped loads. because google rates all the links that point TO your site by seeing if they are relevant to the page content. if you've changed to a new subject then all of your old inbound links are going to be about completely different subjects. so you are effectively starting from scratch again - you've got no decent inbound links.

sorry, let me add that my site lost ALL its rankings last sept. after much thought i decided that the mobile / cell phone related stuff had to go. the subject of each page didnt change, it was just they were focused at the phone market.

I redesigned the site to freshen it up, make it more user friendly and rid my on site association with anything to do with mobile phones. I still never had any rankings. My rankings returned when 1000+ pages disappeared. My remaining 200/300 regained there old positions.

Until recently a lot of the page elements were of the following type:
red widgets from my wonderful site
green widgets from my wonderful site
pink widgets from my wonderful site

I made an effort to rid many of these similarities. Be it in the title, description, keywords, h tags, body text.

Ive tried many many combinations to see what works best. All I know is that since Ive started changing these more of my pages started to return, now they all have been reindexed but some are ranking higher than others depending on what combinations Ive been messing with.