But it is good news for small time webmasters, in no uncertain terms.
Because the small time Mom 'n Pop webmaster with a small to moderate, decently done site can rank at MSN Search and earn revenue in a reasonable amount of time. With Google, for the most part they'd do better with a Geocities personal homepage as a hobby, and slinging hash for income.
I am not impressed, because there is nothing to be impressed! When it comes to searching, there is no point in making parallels between Google+AOL and MS+Amazon! To prove what I mean let me ask you, how many of you get traffic from A9.com?
It's not that Amazon sends traffic, but they've got a consumer, buying type of audience and the more branding for search MSN gets the more eyeballs they'll attract within the target demographic for a lot of individual entrepreneurs who can potentially do very well at MSN - with normal, every-day websites rather than high profile or deep pockets sites.
For now, anyway.
[edited by: Marcia at 11:24 pm (utc) on May 2, 2006]