eZeB - 5:31 pm on Aug 1, 2007 (gmt 0)

Creating content does work -- Government and University sites will link if they like your site.

Never assume that just because sites are run by State or Provincial governments, large institutions, or Universities or Colleges, that the people making the decision to link are web savvy!

The trick is to find the ones that are run by people that don't understand the full import of what they are doing. If you look carefully, you can see the tell-tale signs.

Instead of looking for 'authority sites,' look for authority sites that don't know what they are doing.