tedster - 4:40 am on Jul 25, 2007 (gmt 0)
Agreed. I have a B2B client who has used this strategy very successfully for 7 years. He puts professional papers online in HTML, with a complete print version PDF linked from every HTML page of the article. The HTML pages are a major search engine draw, and they bring in new traffic all the time. The print version PDFs are downloaded quite often, but we actually disallow them in the robots.txt file.