graeme_p - 9:00 am on Apr 29, 2006 (gmt 0)

How well have people found simply doing a 301 works?

I have one site that currently has poor branding (the domain was chosen to reflect what it started out doing, but the nature of the content changed with time).

I have so far not moved the site to a new domain because I am too worried about losing rank and being sandboxed etc - should I be?