tedster - 2:40 am on Apr 25, 2006 (gmt 0)

This comes down to the old "there is no sandbox" discussion, doesn't it... but honestly, there really is no sandbox ;) It's a set of algorithm factors and filters. They help Google establish that a new domain is not online just to manipulate their results, that it's a bona fide online business and valuable enough to show in the search results. If that can be established, documented through some service that naturally includes transparency of ownership and upfront accountability, then there's no need to "test" the new domain.

Everyone wins -- Google gets fresher results, the business can easily transfer to a new name, and end users can find what they are looking for. And a competitor finding themselves in the same position can do the exact same thing -- what's stopping that from happening?

I really do want to understand the objections here, and I'm honestly not getting it so far.