ZoltanTheBold - 10:51 pm on Apr 24, 2006 (gmt 0)

The problem is the goofball sandbox... I can't imagine what you guys are thinking... established players can rebrand at will, while new players must wait a year to even establish any brand?

An issue here is the sheer amount of time it takes to get established on Google. The initial 6-8 months ageing filter is very crude, and frankly unfair. Perhaps if Google had more effective anti-spam measures this wouldn't be quite the issue it clearly is.

Whilst I agree in principle it makes sense to have some kind of alternative to a complete marketing rebuild, it does give credence to Google's reliance on crude measures to combat spam - a little detail they don't exactly brag about.

Maybe next time someone corners a Google employee they can ask them why a company that makes such a big deal about hiring the best brains in the business is using the crudest of all techniques - assuming everyone is a spammer for a fixed time period? It's about as sophisticated as a sledge hammer after all.