tedster - 10:39 pm on Apr 24, 2006 (gmt 0)

steveb, you may have missed something here -- this is not Google's idea, it is mine. And I assure you, I have no corruption going on.

I wouldn't care how the details were worked out -- 1 domain every two years, or a limit of 5 in a year per owner or whatever. Tie it to registrar records, require the previous domain to be offline, whatever is needed to prevent abuse in Google's eyes.

When a business must re-brand for some reason, it's hard enough just getting the message through to legacy customers. Why should they need to start at the ground floor and go through a hazing ritual with Google when they don't need to anywhere else, online or offline? Not even at the bank!