steveb - 9:36 pm on Apr 24, 2006 (gmt 0)
It doesn't appear as such a horrible idea if you just think about one site with a straightforward change. That isn't how things work though. Why should a company with ten websites be allowed to niche rebrand at will, whereas companies with one site or no sites would be treated differently. It's just a plainly unfair idea that is at its core purely corrupt. The idea that existing networks should be able to rebrand sites based on whatever the fad of that month is while others are penalized for creating sites of exactly the same type with exactly the same quality content and exactly the same sort of linking is just horrible philosophy.