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tedster - 8:35 pm on Apr 23, 2006 (gmt 0)
If they're REALLY big, they just plow on through and the world trails right along with them. But the decent mid-sized company can have one heck of a time on Google if they need to change their domain. And a reasonable fee would be well worth it, because the current situation costs them a lot in lost traffic, excessive work to establish the new domain, and so on.
Yes, it's the branded clients I'm thinking of -- some pretty big and some not so big.