Hobbs - 7:20 pm on Jul 4, 2007 (gmt 0)

Having a favorable top 10 or 20 results for a company name search is not the challenge, any SEO worth her salt can take care of that.

Prospects researching your company name rarely just search for your company name alone, they would search for negative keywords related to your business too, and there lies your challenge.

e.g. if you are into finance lookup companyname + Fraud
insurance: companyname + stiffing clients/defaulting
Car sales: company name + sold me a lemon/bad service/too expensive
hosting: companyname + sucks!

Good luck outranking few or many of those, fix the root causes first for if you don't and your service quality does not auto generate its own favorable reviews and links, then you've had it coming, reactive measures cost ten fold.