oneguy - 5:52 pm on Jul 4, 2007 (gmt 0)

jdMorgan wrote:

Now what are the woodland critters to do, spend hours per week dealing with the negative e-mail, phone calls, and blog posts, while at the same time suffering loss of converting traffic, trust, and revenue -- all because of my on-line lunatic rantings, or should they opt to do a bit of reputation management?

I think that was very nicely put. I'm not actually a woodland critter, but here's what I'm thinking.

If I had a group of people that didn't like me for some reason I believed to be false or undeserved, I'd probably spend some time and energy trying to change their opinion. If that weren't possible, I'd probably still spend some time trying to counteract their influence with other people.

I've never had a thought about paying someone for that, but isn't that pretty much the same as what a public relations firm or publicist would do?