tedster - 1:53 am on Jul 4, 2007 (gmt 0)

Maybe some do that -- but I prefer it to be done legitimately with real sites entering into real dialog with the market.

Years ago there was a lot of attention to the book Cluetrain Manifesto. In my view, reputation management is taking on the purposes expressed there as intensively as possible. Good reputation management also involves addressing whatever seems problematic to the marketplace, and doing it for real.

[edited by: tedster at 4:54 pm (utc) on July 4, 2007]