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- ---- Google algo moves away from links, towards traffic patterns
grant - 4:14 am on Apr 14, 2006 (gmt 0)
|If a large percentage of searchers return to the search page and click on the next option, it's quite clear that site a is not what the searchers wanted. |
This is incorrect. All it says is that the SERP description was not was the user wanted, not THE SITE, as the user hasn't seen the site.
Just as PPCers know that the text ad affects CTR, we know the SERP description does as well.
Therefore an assumption has been made about the site, whereas the description in the index is really the determing factor.
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