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-- Google SEO News and Discussion
---- Google algo moves away from links, towards traffic patterns
ronburk - 2:04 am on Apr 12, 2006 (gmt 0) Google can (and has, in my opinion) throw lower-ranked listings up towards the top periodically to test whether they are attractive to visitors. This gives little guys a shot at proving they have something relevant that Google users want. (Increases the importance of crafting your SERP listing well -- just like AdWords advertisers get big rewards for crafting their ads so they appeal to users).
|This will make it virtually impossible for the little guy to succeed. The top 10 results will be based on the well established sites. |
The keyword space is huge. Well-established sites tend to "pig-out" on relatively few keywords that are high-traffic. Pick any hyper-competitive term, and a little guy can still chip away at dozens of 4-word related terms with relative ease. Google always has and always will rely on the "long tail" for their success -- that means they remain sensitive to giving the little guy a shot at some traffic.
The well-established sites often are structurally unable to go after the long tail -- or even the part of the tail that's just slightly less thick. The lions get the choice steak, but the vultures never go hungry -- and they never have to get into fights with lions.
A question nearer and dearer to me currently is: Does traffic influence Googlebot visitation frequency and, if so, to what degree?
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