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-- Google SEO News and Discussion
---- Google algo moves away from links, towards traffic patterns
lammert - 12:22 am on Apr 5, 2006 (gmt 0)First search engines trusted the webmasters of a site, until the webmasters started stuffing their sites full of keywords.Then search engines trused other webmasters. Pagerank was the ultimate way to calculate the importance of a site, until webmasters started exchanging and buying links to artificially increase their rankings.Now the only source left to be trusted is the visitor. To make this functional, Google first had to introduce tools which make it possible to communicate information from the visitor back to Google. And yes, webmasters will find ways to abuse this system also, although it will be more difficult than with the previous two systems.
You forgot to mention AdSense ads which also give Google information about how visitors traverse a site, and to which site they leave.
It is the next step in the battle to get relevant SERPs.
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