ogletree - 10:02 pm on May 14, 2007 (gmt 0)
Backlinks are important but don't mean squat if you don't have good backlinks. What everybody should be worried about right now is authority. If you can get google to think of you as an authority you will rank well with fewer backlinks. Even when you say create good content you are still talking about links. Great content can only go so far without links.