oneguy - 8:40 pm on May 10, 2007 (gmt 0)

You guys can talk about gift theory all you like. It's the sort of devolved conversation we've seen hundreds of times, and really has nothing to do with the original post.

The reality is that:

1.) The average webmaster can't afford to do without Google.

2.) Google can do without the average webmaster. Google can do without the top 10% of webmasters. With very few exceptions, Google can do without any particular site in their index.

So, the power in any such relationship is 100% with Google. It doesn't really matter what webmasters in aggregate do because it ain't happening. It also doesn't matter what webmasters in aggregate have already done - because it's done - and things are what they are today.

The power assymetry that currently is... That is something that affects "Todays Webmaster & Their Relationship with Google." How we got to this point is only academic.