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---- Google's 950 Penalty - Part 8


Miamacs - 6:00 pm on Apr 28, 2007 (gmt 0)


There's no such theme in Google as "general".

Your site has all kinds of sections with no semantic relation and a theme that's not recognized as a whole. Event calendar may not fit with weather or jobs.

No one says this is normal by the way.
But it is happening.

I'd advise you to go through the inbound anchors and the navigation, make sure you know what phrases are used to link to which page, and see to it that all of these sections are relevant to their referrals.

- check whether section index pages ( video / directory / etc ) have their own quality inbounds with a descriptive or exact anchor text.

- check whether non-descriptive, off-topic inbound anchor text is outnumbering the proper ones.

- if it's the homepage people link to, make sure to pass on the relevance to the sections in full - but not exessively - and to pass it around with the anchor text within these areas.

- If there are no inbounds with the given phrases, neither to the homepage, nor to the subsections... well... then this isn't going to change. Get some.

- Check what wording people use to link to you. Do they use a synonym Google doesn't recognize, and one that you didn't include in the page? Include it.

- Have all important relevance signals in place, title, meta, content. Mention all words that are on-topic and found in inbounds at least once in the content area.

Basically if you're going to check how relevancy is passed to your site, and how it is handled within the site, you can still manage to have five different themes on a single page too. If you have the support for them ( links ).

Good luck though.


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