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randle - 2:19 pm on Apr 20, 2007 (gmt 0)
Exactly, and its no coincidence Google is beginning to step up its efforts relative to this issue. Paid links have always been a part of life, its just they have become even more effective.
Since Big Daddy, the only thing consistent in the Google Algo is that if you buy quality links, your site will rank in the top, even if your site is poor quality (less than 20 pages with stale content).