lfgoal - 5:17 pm on Apr 18, 2007 (gmt 0)

" I've started using the rel="nofollow" tag in outbound links even though they're not paid."

Same here. Just to be safe. I link out to provide resources to visitors, not pass PR. So using nofollow is no big deal for me.

"Seriously folks, how many "real world" people know what the nofollow attribute is?"

You hit that on the head. I'd say at least 90% of all "webmasters" have never heard of it. Nofollow is only useful for those who would prefer to play it safe and those who TRULY NEED to play it safe.

"Its also a great way to tell your partners that you don't trust them."

It may also be a way to tell them you're linking to them to give them traffic versus PR and reputation.