So, I add the no-follow tags. My problem is that I cannot 'see' the consequences of all of this clearly and apply it to my situation and make a strategy.
OK, say I want to be a good 'Google Girl' (aaarch!) and add no-follow to the paid advertising links on my old and established, page 1, above the fold, authority site in its geographic niche. The site is successful through local advertising - the reason it is, is that the content and execution is quite excellent. Users come to this site to get information about the area - so there is a wide range of content on the site. Advertising is beneficial to the users of the site and our click-throughs are good. There are no rel=nofollow on any link thus far.
What is going to happen to my site in the rankings? Is it going to go the Wiki way and hoard all its own link-love, or is it going to tumble to the depths of the net.
What will happen to my two most important competitors? They don't have 'no-follows'.
What will happen if the sites that I advertise on, also add the no-follows?
So, I add the no-follow tags.
My problem is that I cannot 'see' the consequences of all of this clearly and apply it to my situation and make a strategy.