pageoneresults - 6:27 am on Apr 18, 2007 (gmt 0)

Not putting in "no follows" does increase your risk of detection.

Hmmm, I'm going to counter and say that using nofollow is more of a risk. Seriously folks, how many "real world" people know what the nofollow attribute is? Its us, we control the nofollow attribute. Use it and you've provided a marker. Its also a great way to tell your partners that you don't trust them. ;)

If your paid links are grouped in one certain area, then you may want to look at how those are viewed algorithmically.

Personally, I think Matt is just sending a message to certain groups of people. They know who they are and those networks they are affiliated with. The cottage industry of link brokering is changing face.

I surely wouldn't want to have a website devoted to the brokering of links, not in this day and age. In this instance, you don't want to be found online. ;)