europeforvisitors - 12:40 am on Apr 18, 2007 (gmt 0)

Geez, according Matt Cutts, we should report paid links? Sounds a little big brotherish to me?

It isn't a question of should or shouldn't. You can report links or not. It's up to you.

Similarly, you can sell text links if you want. That's also up to you.

Finally, Google can penalize or discount what it thinks are purchased links. That's up to them.

Bottom line: All of us (including Google) have the freedom to make choices. Isn't freedom a wonderful thing?