calicochris - 10:31 pm on Apr 17, 2007 (gmt 0)

Geez, according Matt Cutts, we should report paid links? Sounds a little big brotherish to me?

Can anyone tell me what the difference is between advertising and a paid link? So, I go to a website that advertises my products and pay for a nice sweet banner ad (of course with a link to my site). Of course I pay for it. It is advertising. So, now the advertiser has to rel=no follow my banner ad? Say this advertiser wants to give me a link out of the goodness of his heart. So, now he needs to put another link on his site that is not rel=no follow?

I cannot see the wood for the trees here.