europeforvisitors - 8:09 pm on Feb 10, 2006 (gmt 0)

BMW is laughing all the way to the bank - they've never seen so much traffic.

And just how much money are they earning from that traffic? (They aren't in the business of running CPM ads.)

I've trawled the press and found very little useful.

I've seen articles in FORBES and British newspapers, along with some other media. (I didn't bookmark the stories--I had no reason to do so.) BMW certainly can't feel flattered by the coverage.