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europeforvisitors - 4:07 pm on Feb 10, 2006 (gmt 0)
Search engines index keywords and keyphrases. For better or worse, that's how they work. If BMW.de wanted to show up for "bmw 5er neuwagen," why couldn't it just create a legitimate page for that topic? (Preferably one that isn't obviously stuffed with keywords for SEO's sake?)
At this moment - when Google indexes each page individually making it necessary to stuff pages with keywords - BMW style doorway pages are a must have. If it weren't for doorway pages you wouldn't find BMW.de when searching for "bmw 5er neuwagen".