steveb - 9:04 pm on Feb 5, 2006 (gmt 0)

Looking at things with tunnel vision leads to seeing something good as something "degrading". Big deal if it doesn't appear first for bmw. That is ONE SEARCH TERM. Someday an engine might easily make sites like this appear for ONE term like bmw while justifiably and correctly penalizing them for all other terms (and of course they could deliberately do that here for one term) but you have to look at the bigger picture.

It's much better for them to not rank for bmw and all other terms, than for them to rank correctly for bmw and incorrectly for all other terms.