What I notice in the results these days is a variety of types of sites. A few days ago I did a search on my first name (not something I'm marketing but something I'm familiar with, obviously). A few years ago, this type of search would result in sites that were heavily targeting the name (ie adult sites). Now, the first result is a non-profit with my name in the acronym. The second is the dot com, a shoe company. Third is a definition (wikipedia). Fourth is a govt. agency that uses the name for an acronym. Fifth is an American Idol contestant, and so on with results being sprinkled with blogs, actresses, people's portfolios where the name is in the domain, more governments using the acronym. I would think, then, that if you used to rank well, say #2 on the first page, on so-and-so the actress, now you would be on page 2, as the other subject areas' first result would come in ahead of yours.