arubin - 8:33 pm on Mar 14, 2007 (gmt 0)

Those who are blaming the OP saying he should have planned for this eventuality - you sound ignorant.
He shouldn't have hired those people?
He shouldn't have leased space or equipment?

The alternative is to not take those orders, you know that right? It takes inventory, people and systems to fill orders.
He's laying off people, that's his contigency plan.

I run an e-com company and over the years I have dealt with CEOs and e-commerce VPs of many top 500 internet retailers. Excluding a company which owns TV channels, none could survive the loss of over 50% of their organic traffic without having to lay people off. And all would be quite unhappy about such an occurence.

Wingslevel - Mind PMing your URL?