ownerrim - 4:42 pm on Feb 17, 2007 (gmt 0)
If the links are paid for, they're not "democratic" votes and then, in google's eyes, it probably won't matter if they are contextual or not. At first glance, these paid-blog-links would seem to be analogous to TLA text link ads, except for this difference. With TLA ads, the links are usually identified as "sponsored links" on pages that already exist. This paid-blog-link thing is very different in that 1. bloggers are being paid to create content specifically for the purpose of giving links and 2. the links will not be identified as sponsored or advertising. The trick will be to identify the paid links in question, but if that can be done they will likely result in a google penalty for each blog that sells links (not passing pr) and possibly a penalty for the link buyer to send a strong message about how this is viewed.