For those of you who don't see money in Google Earth, you are sadly mistaken. Google Earth will be a an extremely profitable service when it comes to local search. Before you know it, versions of Google Earth will reach far beyond our home PC's and into our vehicles. Can you say the next-gen in car navigation system? Complete with local ads? Imagine next time you are out of town on a business trip and you ask your rental car nav system (running google earth) for some chinese food. Not only will the software show you the closest chinese restaurants, but there will be paid placements. In car search advertising. Mark my words, it'll be huge. Google Earth is just the beginning.