For several reasons the areas we used to promote where single word money terms would bring in rain...theya re all but gone. Now we need to focus on getting more, and yes longer searches. It's never been about losing or winning - it's about MONEY :)
Don't get me wrong, there are still some monster money terms, that #1 is the goal for, but I dont recall ever actually talking about it, I asssumed it was implied that we all strive for the top?
Lastly, people have changed the way they search as every study suggests. 3-4 word queries are for more common than before and one would be foolish not to adapt to this,
Hmmm...it might be tough for the people on the street to remember - buy-this-miracle-diet-pill-fast-online-today-but-wait-theres-more.info
Maybe i need to get thousands to help me announce my love for beer during superbowl somehow.