calicochris - 2:22 am on Feb 2, 2007 (gmt 0) Position 1 may have prestige, but I prefer the position that makes the most money. :-)
I like positions 3 and 4. But it also depends what your focus is. For one specific site that I work with, the top three sites suck! Ours simply delivers a better user experience and better and more compelling content. So when visitors get there, they know what they are not looking for, they're happy to find what they want, they actually bookmark, they come back and traffic grows steadily. The advertisers like that and revenue grows. We don't want to move from those positions for our most important key phrases.
Position 1 may have prestige, but I prefer the position that makes the most money. :-)