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---- How to control PR leakage from outbound links


doc_z - 8:34 am on Feb 8, 2007 (gmt 0)


Looking at a bigger picture of ranking itself (not just PageRank), we can notice the power of anchor text as an ON-PAGE factor. This alone can more than compensate for the little mathematical anomaly of "PR leakage". Also, have you ever done the exercise of calculating the PR circulation effect of adding a new page or two?

Of course, PageRank leakage is nothing to worry about. And indeed ranking might be improved by adding additional link to a page due to the benefit from on-page optimisation. Nevertheless, the leakage effect exits.

The effect of adding a new page is increasing the (real) PageRank of (almost) one (strictly spoken it depends on the linking structure). In case that that you're having a page without outgoing link the effect is much better. However, while the effect of adding a new page for the original algorithm can be calculated one has to say that Google changed the algorithm significally some year ago. Have you ever tried to add billions on pages and 'produces' PageRank? It won't work. Instead of 'producing' PageRank you nowadays need PageRank to get the pages spidered.


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