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-- Google SEO News and Discussion
---- 25 Signals of Crap
Fribble - 5:34 am on Jan 27, 2007 (gmt 0)Reciprocal link request pages.
A recent thread I read in the supporters forum that mentioned the ever-popular phrase "signals of quality" got me thinking. Why don't we try and compile a list of possible "signals of crap"?
I realize that many of the list items would logically just be a perceived "signal of quality" reversed but if we all dig down into our experience then this exercise just might bring up a few unique and useful insights. Here's a start:
25 Signals of Crap
Outdated copyright date or last modified date visible on the pages.
error pages that don't send 404 headers or send content regardless of the page requested/querystring entered.
Massive numbers of incoming links from link farms.
High link churn.
No published contact address, email address or phone number.
A high bounce rate (surfers clicking back on their browser and selecting another search result).
Too much duplicate content.
Whois info for the domain which is the same as other domains previously penalized or banned. (Could also be true of adsense publisher/affiliate ID's and other identifiable footprints)
Use of/links to affiliate programs that are known scams
Domains previously used for spam or that are blacklisted.
Stagnation (Site never changes)
excessively long URI's/URL's (query strings or folder and file names)
A high percentage of affiliate links vs regular outbound links.
No / very few outbound links.
No / very few inbound links.
All inbound links are to homepage only
Outbound links to questionable/spammy/crap sites.
Profanity or explicitly adult language on a non-adult site.
Too many spelling errors.
Contains unrelated subjects (ex: a site that reviews toys and tries to sell insurance or viagra).
Lack of interest from social bookmarking sites.
MySQL or PHP errors in the pages
I'm not claiming any of these are definitely a signal of crap, but they make my list of possibilities based on my own conversations and observation.
Please add/subtract/modify and let's see if we can find a new perspective and learn something.
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