callivert - 7:46 pm on Jan 27, 2007 (gmt 0)
If they actually HAVE instituted the new policy, "WHY are they announcing it to the outside world?
Because the googlebomb phenomenon was hurting the google brand with the general public. Their biggest asset is that everyone uses google because when you search with google, you get the best results. Googlebombs were a high-profile example of a weakness in their algorithms. This undermines public confidence in google.
Therefore, from a public relations perspective, it makes sense to publicize it. Also from a PR perspective, it would be foolish to announce that they'd fixed it if they did a manual patch-up: that's a recipe for disaster down the track, because it would get found out eventually and their brand name would plummet. They know that. Therefore, they've almost certainly fixed it algorithmically.