AndyA - 3:38 am on Jan 21, 2007 (gmt 0)

I think people who are searching for information type in what they are looking for: "jewelry" or "widget".

If they want to BUY something, they type in "buy jewelry" "jewelry sales" or something to that effect. Perhaps not, but after using search engines a few times, people figure out that they need to be a bit more specific when they search, or they get too wide of a range in the results to dig through.