Gissit - 8:07 pm on Jan 11, 2007 (gmt 0)

There was a lot of talk about site footprints a while back and if I were a gambling man I would bet that Google keep a historic profile of sites as the basis for the trust rank (it's what I'd do).

I'm more into the idea that Google does not rank a site better for any particular thing (appart from keywords and IBL's), rather it de-rates all sites based upon certain criteria and those that have the least infringements are left at the top.