trinorthlighting - 5:17 pm on Jan 18, 2007 (gmt 0)

AndyA,

Add content, that always does the trick for us. If the content is stale, update it. Google loves fresh content from sites that are very crawlable!

You might want to also check your keywords on google trends to see what people are looking for. We have made that a practice now to see if we are using the right keywords on a page to target the right audience. We have found some huge differences in search for variations of keywords such as:

widget
widgets
widgeting
widgeted

etc.....

The one thing we all tend to forget is that google builds its search engine around the popular terms that are searched on it. So if widget is searched 99% of the time and the rest of the terms are only 1% then you would be shooting yourself in the foot for targeting widgeting....