CainIV - 6:38 pm on Jan 17, 2007 (gmt 0)

Nice link to the paper, I had a read.

"Call a SEO or do SEO to get out of business or at least from Big G"

I don't think it means this. In fact, it means that SEO's who spend even more time researching, being careful, finding more natural linking, and are willing to go that last mile will get more work. This is of course only true if this paper and it's suggestions are applied correctly in google, something that has not been the case in the last series of updates I can remember.

The face of SEO is changing, and what we do changes daily. Those that keep on top of information like this and wisely mull it over / consult it's usefulness and message will no doubt be here tomorrow...